Elodie Varin

What is the biggest challenge in our industry today and how do you overcome it?
One of the biggest challenges in our industry today—especially in medical and brand communications—is cutting through complexity to deliver trusted, relevant, and timely information to increasingly overwhelmed healthcare professionals. Between rapid scientific advances, evolving treatment landscapes, AI integration, and digital content overload, many HCPs feel inundated.
To address this, we leverage AI-powered insights and Next Best Action models to personalize engagement and optimize content timing. We build data-driven, customer-segmented strategies that prioritize the right message, at the right moment, through the right channel. By focusing on relevance over volume and using omnichannel tools with intention, we cut through the noise and deliver meaningful, measurable value to both HCPs and patients.

What is the most important thing you have learned that makes you an effective and inspirational leader?

The most important thing I’ve learned is to lead with clarity, empathy, and purpose. People are most inspired when they understand why their work matters and feel seen and supported as individuals. I strive to create a collaborative environment where goals are aligned, voices are heard, and everyone feels empowered to contribute their ideas. By listening first, setting a clear vision, and recognizing strengths, I’ve seen teams not only perform but grow, innovate, and take pride in the impact we create together.

As a leader, how do you stay mindful of who’s at the table and who’s missing?

I believe that strong decisions come from diverse perspectives, so I actively reflect on who’s included—and who isn’t. I look beyond titles to ensure cross-functional voices are heard, especially from field teams, patients, or communities closest to the impact. When planning meetings or projects, I ask: Are we hearing from those with diverse experiences, backgrounds, or perspectives? If not, I seek them out. I also create space for quieter voices to contribute by setting clear agendas, encouraging input asynchronously, and fostering psychological safety. Inclusion isn’t passive—it requires intention.

What advice would you give to someone looking to follow in your career path within the Pharmaceutical Industry?
Be curious, adaptable, and patient-focused. Build a strong foundation in science, but also develop skills in communication, cross-functional collaboration, and digital strategy. Seek out roles that expose you to both Medical and Commercial functions—you’ll better understand how decisions are made and how to bring value across the product lifecycle. Most importantly, listen closely to patients and HCPs; their insights should guide everything from strategy to execution. Stay open to learning—this industry is evolving fast, and the ability to translate complexity into impact is key.

What healthy habits do you employ to maintain your mental health and wellbeing?

I prioritize a few simple but consistent habits to stay grounded: I start most mornings with a walk with my dog (Stella) to clear my mind and boost energy. I try to set boundaries around work hours and try to disconnect fully in the evenings to recharge (It is still a work in progress…!). I also use tools like time-blocking and digital to-do lists to reduce overwhelm and stay focused. Most importantly, I check in with myself regularly—whether that’s through journaling, talking to a mentor, or simply taking a break outside when needed. These small habits help me stay present, resilient, and better able to support my team and deliver with purpose.